The Data Streaming Report is Confluent’s flagship thought leadership asset. With insights from 4,000+ IT leaders from 14 countries, it creates an important benchmark for understanding how organizations are adopting and realizing value from data streaming. The purpose of this piece is to strengthen Confluent’s core brand narratives, equipping customer-facing teams with proof points to support strategic conversations, demonstrating measurable business impacts of data streaming. 

I created a new sub-brand identity, scalable design system and 90+ page document to live within the newly refreshed Confluent brand, as well as marketing assets for launch. I shaped the brief, advocating for a mobile-first format given its debut at our global industry event, and partnered closely with content managers to ensure the experience remained engaging, accessible, and easy to navigate.