BRAND IDENTITY  •   data visualization  •   mobile experience

Industry-leading trend report designed and optimized for tech executives

TIMELINE: 3 MONTHS  •   COMPANY SIZE: 3,000+  •   tech industry

The Data Streaming Report is Confluent’s flagship thought leadership asset. With insights from 4,000+ IT leaders from 14 countries, it creates an important benchmark for understanding how organizations are adopting and realizing value from data streaming. The purpose of this piece is to strengthen Confluent’s core brand narratives, equipping customer-facing teams with proof points to support strategic conversations, demonstrating measurable business impacts of data streaming. 

VIEW REPORT →

Challenges
& Solutions

  • To solve this, I created a design system for data visualization that turns the DSR into a formal sub-brand, a recognizable, repeatable framework that can be used year over year.

    The data needed visual hierarchy and simplifying: calling out key data points in large type, utilizing layered design for charts, combining data points for year-over-year charts and adding motion into loading charts.

  • Highlighting real customers instead of showing raw anonymous data, matching lifestyle imagery to specific scenarios in real-world industries instead of out-of-touch tech stock images.

  • Building a mobile-first PDF layout and prioritizing a web experience that can be viewed easily by busy tech leaders.

Layout & Data Visualization

FROM RAW DATA MESS
TO CLEAR KEY FINDINGS

Social

key metrics for engagement
TEASER POCKET GUIDE
art direction : george barros 
visual design lead : Delaney pratt-fitzgerald
motion design : nick bizzack 
web design : jeremy snyder
CONTENT MANAGER : MEKHALA ROY

TEAM

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