BRAND IDENTITY • Environmental designDesigning an
NBA Players’ Experience
One Court is a sub-brand of the NBPA, creating a players-only house at every NBA All-Star weekend. At All-Star 2018 in LA, the NBPA, NBPA Foundation, and THINK450 took over The London Hotel in West Hollywood, featuring luxury accommodations, gifting suites, brand experiences, and private events, One Court's only goal was to create a sanctuary for the players and their guests amid NBA All-Star Weekend.
Style Guide
One of the NBPA’s main values is viewing each NBA player as an individual. Much like the players, no two hillsides in Hollywood are the same. Inspired by the Hollywood Hills that surround The London, I created a series of textures and organic contour lines to act as the main graphic across the hotel making sure no two contour lines were executed the same.
I was tasked with redesigning the interior of The London to reflect One Court. This included lobby signage, art direction of decor, finishes, and plants, tech tie-ins and working with artists to create one-of-a-kind pieces across the hotel.
MOODBOARDS & CONCEPTING DECK